OK. There is no London Office… but thanks to all of those that have helped us pretend there is.

TheNorth™ presents a bold new vision for the north that you never asked for.

Our attachment to the north – or to any place – can hold great currency. We want to ask who is trying to leverage this value in our sense of belonging, to what ends, and where from?


Part of #TheseNorthernTypes.
A project by Split


PS: and yep, we really did apply to legally trademark ‘The North’. The Intellectual Property Office had no issue with us doing this, but we withdrew our application upon learning that the trademark (at least in our sector) was already in safe hands.